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We started this company to help professionals and small business owners like you express your unique voice and value proposition to the world. We are a small, but mighty team and if you want to learn more or work with us, please reach out!
- Penny and Crystal
In the digital age, potential customers turn to the internet to find services they need. Without a compelling digital presence, businesses risk being overlooked in a sea of competitors. In Chapter 1, Penny delves into the critical importance of establishing a solid digital foundation. From creating a professional website to crafting an engaging social media presence and leveraging online advertising, Penny provides actionable insights tailored to service-based businesses like salons and caterers. Learn how to attract and retain customers effectively, ensuring long-term success for your business.
Crystal and Penny's journey to founding Mainstreet Marketers started from two very different, yet complementary, worlds—each with a shared passion for solving problems in a meaningful and lasting way.
Crystal, a Stanford-trained physicist, started her career immersed in the sciences, thinking she was solving complex problems in labs and classrooms. But as she advanced, she realized that solving problems was one thing—creating long-term solutions was something else entirely. Transitioning from academia to consulting, Crystal quickly found herself working under time constraints, tackling real-world business challenges. It was a stark shift from her days of infinite time and freedom in research. Now, as a consultant, she had to deliver actionable solutions quickly and efficiently. She learned that real progress came when a system was in place, one that not only solved a problem but continued to function in the future. This way of thinking about change management and long-term impact would become a cornerstone of her approach to business.
Penny, on the other hand, came from a world rooted in fast-paced, results-driven sales and marketing. Starting out as an entry-level salesperson in Silicon Valley, she quickly realized she had to figure things out on the fly. With no formal business or sales background, Penny learned the ropes by trial and error, mastering the art of getting people to say "yes" to a meeting, and eventually becoming a sales powerhouse. Her background in sales gave her a keen understanding of how to generate leads, position products, and drive revenue—all while staying laser-focused on solving the customer’s pain points.
The two met at the intersection of their strengths: Crystal’s operational systems thinking and Penny’s expertise in market positioning and sales. They realized that small, local businesses—whether it was a plumber, barber, or salon owner—needed both of these elements to thrive in an increasingly digital world. With AI and other tools rapidly entering the marketing landscape, Mainstreet Marketers was born. Together, they committed to helping small businesses grow by offering a comprehensive approach: driving traffic, generating quality leads, and building systems to ensure those leads could be converted efficiently.
Their partnership became a “two pieces of a pie” scenario, with Penny focusing on market strategy and lead generation while Crystal concentrated on operational efficiency, productivity, and long-term sustainability. The magic of their collaboration lay in the balance of big-picture thinking and detail-oriented execution.
At the heart of Mainstreet Marketers is their shared belief: businesses don’t just need solutions; they need sustainable, long-term systems that evolve with their goals. Whether it’s helping a barber shop get more bookings or guiding a salon owner through the complexities of AI-driven marketing, Crystal and Penny are dedicated to positioning their clients for growth in a rapidly changing world.
And that’s how Mainstreet Marketers came to be—two problem solvers, each with their own set of strengths, coming together to help small businesses not only survive but thrive.
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